PERFECTLENS AND FRASER VALLEY BANDITS ANNOUNCE SEASON PRESENTING PARTNERSHIP
Fraser Valley Bandits • July 14, 2020
Prominent contact lens supplier set to present the 2021 season of British Columbia’s professional basketball team and will serve as the Official Contact Lens Supplier for the team’s campaign at the upcoming CEBL Summer Series.
ABBOTSFORD, B.C., July 14, 2020
– The Fraser Valley Bandits announced Tuesday that Vancouver-based contact lens supplier, PerfectLens, has signed a partnership that sees the online supplier become the Official Presenting Partner of the Fraser Valley Bandits for the 2021 season.
The partnership also encompasses the Bandits’ upcoming campaign at the Canadian Elite Basketball League (CEBL) Summer Series.
As the club’s Official Contact Lens Supplier, PerfectLens has pledged its commitment toward growing the game of professional basketball in B.C. and across Canada. Based in Abbotsford and playing out of Abbotsford Centre, the Fraser Valley Bandits are set to compete later this month at the CEBL Summer Series, a two-week tournament taking place in St. Catharines, Ont., from July 25 to August 9.
As part of the partnership, PerfectLens will be showcased on Bandits game days at Abbotsford Centre with a logo at centre court and on the team’s shorts for both home and away games. PerfectLens will also receive a variety of in venue and digital branding and signage that will champion PerfectLens’ brand to fans watching in venue and from home through a live-stream broadcast, as well as on the Bandits’ website and social media channels. Across these various touchpoints, fans will be able to interact and grow familiar with a harmonized logo lock that features both PerfectLens and the Fraser Valley Bandits’ logos. This sleek and modern design will represent just one of the many facets that comprise this exciting partnership.
“We are thrilled to announce our partnership with the Fraser Valley Bandits and the CEBL. The front office has made it clear that it is focused on delivering a world-class entertainment product, and from the momentum that the club has gathered since its inaugural season and leading into the CEBL Summer Series, it is evident that the Bandits and CEBL are a cohesive brand that is on the path toward leaving a momentous footprint on the Canadian sports landscape,” said PerfectLens President Mitsuhiro Shigeno.
“We believe this brand alignment allows us to share resources, connections and to introduce our audiences to one another for mutual benefit, increased awareness and further collaboration.”
Since its inception in 2014, PerfectLens has amassed thousands of clients and maintains a stellar positive feedback rating from its loyal base of customers. PerfectLens has built its reputation on a promise to provide optimal customer service and to offer the lowest prices in Canada on consumers’ favourite brand name contact lenses.
With more than seven years of success to its name, PerfectLens has surpassed several competitors as a top vendor in contact lens sales in the Canadian market.
“It is an honour to introduce PerfectLens to our fans and to welcome PerfectLens to our family. I am grateful for the opportunity to join forces with a company that is personable and dedicated toward servicing its customers and providing a top-notch service and product within its industry. Although we won’t be returning to play in B.C. until 2021, I am excited to introduce the many benefits of being PerfectLens customers to our loyal fans in advance, and to work with PerfectLens toward building the future of professional basketball in B.C. and across Canada,” said Bandits vice president Dylan Kular.
For media inquiries, please contact:
Andrew Savory, Director of Operations, (604) 217-6213, asavory@thebandits.ca
About PerfectLens
PerfectLens.ca provides reputable brand name contact lenses at the most affordable prices by simplifying the selection process. As a proudly Canadian company based out of the Vancouver area, the PerfectLens team is dedicated toward providing great quality and customer service to help consumers make an informed purchase. PerfectLens.ca is the first North American subsidiary of LM Global Enterprises Ltd. (LMG), an online supplier for disposable contact lenses. Following rapid growth and success in Oceania and South East Asia, LMG expanded into North America and commenced its Canadian operations in 2014.
About the Fraser Valley Bandits
The Fraser Valley Bandits are British Columbia’s professional basketball team. As the westernmost club in the Canadian Elite Basketball League (CEBL), the club is proud to call Abbotsford Centre home. The Bandits offer a riveting entertainment experience that combines a fast-paced game day atmosphere with a presentation of some of Canada’s top professional athletes within a world-class venue. PerfectLens, a Vancouver-based contact lens supplier, is the official presenting partner of the Bandits’ 2021 season. Head to thebandits.ca for more information.
About the Canadian Elite Basketball League
Canadian Elite Basketball League (CEBL) is a new basketball experience that features world-class professional basketball in a fan-friendly entertainment environment across seven cities in Canada. The 2019 inaugural season saw more than 100 Canadian and international players take to the court, culminating with the Saskatchewan Rattlers earning the first CEBL championship trophy. CEBL players come from NBA G League clubs, top NCAA programs, the Canadian national program, U SPORTS and other Division 1 FIBA leagues. As the First Division Professional League Partner of Canada Basketball, all games are live-streamed by CBC Sports. This season, the CEBL’s seven teams will convene at the Meridian Centre in St. Catharines, Ont., starting July 25 to play the CEBL Summer Series, a round robin competition that will culminate in crowning the second-year league’s 2020 champion. The timing of the Summer Series, subject to the status of the province of Ontario’s phased in reopening, will make the CEBL the first professional league in Canada to return to play following the COVID-19 outbreak in March. Head to cebl.ca or follow us on Twitter, Instagram, and Facebook to learn more.
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