CANADIAN ELITE BASKETBALL LEAGUE LAUNCHES OTT SERVICE, CEBL+
Bandits Staff • June 14, 2021
Canada’s first official national professional basketball league, the Canadian Elite Basketball League, is the country’s hottest global team sports brand. Coming off a 2020 season in which it captured the nation’s attention by being the first league to return to play following Covid’s cancellation of sports action in March, the CEBL took its games to more than 130 million people around the world through livestreaming and over-the-air broadcasts, showcasing much of Canada’s top pro basketball talent to a worldwide audience.
The CEBL’s “act locally, think globally” approach takes another leap forward with Monday’s announcement of a new innovative OTT streaming service called CEBL+. Basketball fans in Canada, the United States and internationally will now have access to live CEBL games, as well as On-Demand content including highlights and other exclusive features available only on this service.
Basketball fans within Canada will be able to enjoy all CEBL live games as well as full game replays free of charge. Viewers in Canada can further subscribe to the service’s All Access Package for the low price of $2.99 CAD monthly or $17.99 CAD annually to further enjoy a wide variety of video content including interviews, documentaries, highlights, podcasts, weekly shows and more.
CEBL+ is available in the United States and internationally for an all-inclusive price of $24.99 USD annually, $4.99 USD monthly, or through a Single Game Pass available for a $0.99 USD.
Fans can learn more and subscribe to CEBL+ via the link here.
To power the all-new video service, the CEBL partnered with StreamAMG, who provides its end-to-end OTT platform, including a customized OTT website based on their StreamPlay frontend framework. The CEBL will also benefit from CloudMatrix, the agency’s award-winning on-demand content entitlement and distribution system, and employ its CloudPay platform to handle subscriptions, payment and user management.
“Launching CEBL+ is another way we continue to invest into the exposure of the CEBL for all our fans in Canada and around the world,” said Mike Morreale, Commissioner & CEO of the league. “This content platform allows us to showcase our exciting brand of Canadian pro basketball to new audiences everywhere. I encourage everyone to subscribe and watch some of the best pro basketball talent in the world.”
Mark Silver, StreamAMG’s General Manager, North America added “the CEBL has emerged as one of the world’s most innovative and progressive sports properties, and we are thrilled to support their launch of CEBL+. The CEBL+ digital product is an excellent showcase of how StreamAMG enables sports properties to monetize their streaming broadcasts while protecting their linear broadcast agreements.”
The 2021 CEBL season begins Thursday, June 24 at 7 p.m. ET in the nation’s capital as the Ottawa BlackJacks host the Niagara River Lions at TD Place. The Hamilton Honey Badgers take on the defending CEBL champion Edmonton Stingers in Edmonton on June 26 at 2 p.m. CT, while Fraser Valley hosts Saskatchewan that evening to complete the season’s opening weekend of action. All games are available to stream live on CEBL+.
A league created by Canadians for Canadians, the CEBL has the highest percentage of Canadian players of any professional league in the country, with 80 percent of its current rosters being Canadians. Players come from the NBA G League, top international leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. The only First Division Professional League Partner of Canada Basketball, the CEBL season typically runs from May through August. Head to CEBL.ca for more information or follow us on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
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Media Contact
Ansh Sanyal
asanyal@cebl.ca
Director, Brand & Marketing
CEBL
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