FRASER VALLEY BANDITS REVEAL ALTERNATE JERSEY, ANNOUNCE ATO BASKETBALL MERCHANTS AS OFFICIAL TEAM STORE

January 20, 2022

LANGLEY, B.C., January 20, 2022 – The Fraser Valley Bandits announced Thursday that the Lower Mainland’s preeminent destination for basketball apparel and accessories, ATO Basketball Merchants, will be the club’s official team store.


The Bandits launched the partnership this morning on social media by unveiling Fraser Valley’s first-ever alternate jersey. The jersey, which sports a cream white base colour and a navy trim atop the shoulders, was designed and crafted in partnership with New Era Cap.


The alternate kit is the third entry in Fraser Valley’s regular rotation of jerseys, which previously consisted solely of an orange and navy jersey for home and away games against Canadian Elite Basketball League (CEBL) competition. 


Situated as a storefront with street access via Langley Events Centre’s outdoor plaza, ATO Basketball Merchants is located in the heart of Metro Vancouver and offers a range of basketball merchandise, including balls and footwear.


Further adding to the excitement for fans is the reveal of Fraser Valley’s 2022 winter collection, which includes an embroidered “I Am Valley” crewneck, a toque, as well as a new “FV” monogram t-shirt and a restock of the previously sold-out “Bandits Basketball” t-shirt.


The Bandits’ alternate jersey and winter collection are on sale now and are available for purchase in-store at ATO Basketball Merchants or online by clicking here.


ATO Basketball Merchants is open 11 a.m. - 6 p.m. on Wednesday-Saturday. The store is a must-visit destination for all Fraser Valley fans thanks to its array of Bandits products. Whether getting ready for the big game or looking for a gift for a Bandits superfan, ATO Basketball Merchants has you covered.


The official team store announcement is the latest chapter in the exciting partnership announced last September between LEC and the Bandits, who are set to begin the club’s inaugural season at the world-class venue this upcoming summer.


Fraser Valley’s 2022 regular season schedule is expected to be announced later this winter. With 10 teams based in six provinces across Canada, the CEBL is the largest professional sports league in Canada.


Fraser Valley’s home opener at LEC is currently scheduled for Saturday, June 4. All regular season games will be live streamed on CEBL+, the CBC Gem streaming service, cbcsports.ca and the CBC Sports app for iOS and Android devices.


Head to thebandits.ca for more information or follow us on Instagram, Twitter, TikTok, LinkedIn, Facebook and YouTube.


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For Fraser Valley Bandits media inquiries, please contact:

Andrew Savory, Vice President, (604) 217-6213, asavory@thebandits.ca


For ATO Basketball Merchants media inquiries, please contact:

Jeff Winslade, Associate Director of Merchandising at Ten Feet Sports and Entertainment, jeff.winslade@tfse.ca


About the Fraser Valley Bandits:

The Fraser Valley Bandits are British Columbia’s professional basketball team. As the westernmost club in the Canadian Elite Basketball League (CEBL), the Bandits offer an entertainment experience that combines a fast-paced game day atmosphere with a presentation of some of Canada’s top professional athletes within a world-class venue at Langley Events Centre (LEC). A league created by Canadians for Canadians, the CEBL has the highest percentage of Canadian players of any professional league in the country, with 75 percent of its current rosters being Canadians. Players bring experience from the NBA, NBA G League, top international leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. The only First Division Professional League Partner of Canada Basketball, the CEBL season runs from May through August. 

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